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Developing a real estate newsletter requires both an understanding of your audience and an awareness about the technical aspects of how to do it. Part of doing the latter is knowing both the best real estate newsletter size options and frequency options.
There are typically two size options for real estate newsletters.
8.5 x 11 folded once to 5.5 x 8.5
11 x 17 folded once to 8.5×11 or twice to 5.5 x 8.5
Choosing the right size options can be a challenge, but there are a few ways to make the right decisions. Think about balancing cost versus the amount of content you want on the page. Whatever you do, make sure your messaging is the key focus, and the size being of secondary importance.
If you go with the smaller option and have space constraints, then focus on making your content local. Drop the general interest piece and give your readers what they want. Advertise local market conditions instead so you’re providing genuine value.
Should you choose an 11 x 17, you can balance your general interest pieces with the local content that people want for a more thorough piece.
Once you decide on your real estate newsletter sizing, the next step is to decide on your real estate newsletter frequency options.
How frequently you release your newsletter can determine whether or not people want to keep reading it.
Your biggest choice is monthly versus quarterly. Monthly provides a taste of the information you want to share with your audience with a consistent but not overbearing frequency. Quarterly can also work but would depend on your audience.
The budget can also be an issue. However, once you know how much you can afford, the next step is to decide on a frequency and stick with it. Sporadic newsletters are almost worse than not releasing any. Pick a frequency, maintain consistency and give your audience something to look forward to and expect. As you do so, they’ll start looking forward to your newsletter and your audience will grow.
Summing It Up
A real estate newsletter is a great way to drum up interest in your business and increase brand recognition. After you narrow down your size options, budget, and frequency options it’s time to start writing. MARKOTS provides a turnkey service to help you with your newsletter marketing efforts. We help you create your newsletter and pull it all together to create an attractive piece of content that potential customers will want to read. And we do the printing and mailing of the newsletter so you need not worry about getting the piece delivered to your target audience.
Regardless of how long you’ve been in real estate, you know that the only way to build your clientele is exposure. For decades the best way to do this was walking the neighborhood farm knocking on doors and leaving miniature note pads by the door displaying your smiling face. With the advent of social media and Google, the real estate industry has flooded to the web to compete for the first page of search engines. The problem is that page 1 is owned by the giants, Zillow, Realtor.com® and others. The good news is that you can make an impact with your sphere of influence with a newsletter.
Let’s face it, how many potential clients really need to read another post about putting flowers in the front yard for curb appeal or noticing the neighborhood park? While buyers and sellers are certainly concerned about these issues, what will keep them interested long enough to notice your name is relevant content. On social media it’s termed “click-bait,” an interesting title which grabs the reader’s attention and then keeps it with information they can actually use. This is the purpose of a newsletter. By offering your clients and potential clients interesting, relevant content on a regular basis, you can ensure they look forward to hearing from you.
So what type of content?
The main thing is to keep it balanced between solid information and light, fun stuff. By providing an engaging newsletter, you will build rapport and engagement…in other words, they will remember you. The best newsletter program includes a regular schedule. We understand that this can be time consuming and difficult to find the right articles to include. Fortunately we are experts and can provide you a monthly (or quarterly) newsletter you can send your clients. They will remember you!
1) What is the price of your lists.
We have a simple pricing structure.
6 cents per address for a saturation type list (no names, just Current Resident and address)
12 cents per name for most targeted consumer lists (income, age, gender, homes with children, homes with pets, new movers, birthdays, ethnicity, veterans etc)
20 cents per name for business lists
Specialty lists like homes with certain types of vehicles, homeowners insurance coming up for renewal, pre-movers etc will be quoted on case by case basis.
2) What is the minimum quantity?
There is no minimums for most lists, specialty lists may have certain minimums.
3) Do you have any price breaks?
If you need more than 10,000 names, please contact us by phone or email.
4) Do your lists have phone numbers?
Business lists will have phone numbers, where available. Saturation and consumer lists will not have phone numbers.
5) Can you provide email addresses? We may be able to help with some types of email lists, please speak to your Customer Support Rep at MARKOTS.
6) What is the deal about the 200 free addresses?
All new customers and prospects are eligible to get 200 free addresses one time. No purchase necessary! This offer is valid for standard targeted lists, not for specialty lists.
7) How does the whole process work in terms of dealing with you guys?
It’s very easy. When you are looking for a mailing list, you either have a pretty good idea of what you want or need a bit of hand-holding and advice. We will send you reports, counts and recomendations by email once we receive the request from you through the form submission.
After a few rounds of changes with your feedback about the demographics and geography, we will arrive at your desired list compilation and count. You will have a human working on your list needs all the time to ensure you get the best option in terms of price
At this point, we will send you an Invoice which you can pay online using a credit card. Your list will be emailed to you in an excel or csv format.
8) Do you supply mailing labels?
We can ship you peel and stick labels for 5 cents per address extra, free standard shipping.
9) So what is different, special about your company compared to other list providers?
First, all your interaction with us will be with an actual knowledgeable person backed by a team who will help you get to your list needs in the most efficient and economical way. So you are not left on your own trying to work on an online platform trying to figure it all out.
Second, we have 15 years of experience on the “buy” side of lists. We run a direct mail marketing company so we understand how important the quality of list is to the overall success of your efforts. We have relationships with major compilers and brokers and know where to go for what. We will put that knowledge and connections to work for your needs.
Third, our pricing is very competitive. And we have no minimums!
10) Do you provide mailing services?
Yes, we provide full service design, printing and mailing services for postcards, letters, brochures and booklets. And when you decide to go this route, the design service as well the list is provided to you free (in most cases), its all included in one simple turnkey price point. Discuss this option with your Customer Support Rep.
When you are planning a direct mail marketing project, demographics and counts are the other component that you need to finalize before launching the project. The other part is “design” or the “what” part of the campaign. Demographics is the “who and where” part of the campaign.
Every business has different mail targeting needs. Some may need a neighborhood saturation type mailing (mailing to all) and others may want to target new movers or say to homes with children only. Yet other businesses may want to reach out to other businesses (B2B).
To request a no-obligation demographic and count report (a sort of market research snapshot), feel free to use this link:
All our design services are FREE. Our price per piece for direct mail postcards, brochures, letter mailers and doorhangers are all inclusive. So you can provide your own design if you prefer or we will create a custom design for you from scratch at no additional charge.
Our Design Showcases are where you will go for inspiration and ideas. We have design ideas for different types of businesses and you can start the design process by going to your business category, selecting a design and giving us instructions on how to customize it for your specific business. We allow unlimited revisions until you are totally happy with your design.
We accept VISA, MasterCard, Amex as well as Discover.
Once you receive an Invoice, payment can be made using this secured payment link.
If you prefer to pay by check , you can mail a check payable to:
MARKOTS * 470 Harvest Park Dr Ste A * Brentwood * CA 94513
If your preference is to pay through PayPal, let us know so we can send you an Invoice through PayPal.
We do not provide call tracking service, but there are a number of vendors who we can point to who can help with this. We encourage you to establish your own account with them rather than through a direct mail marketing company like ours because you want to own that number. So in case you want to deal with another direct mail company in future (though we hope to have you as a permanent client), you do not have to worry about that aspect.
Remember, a call tracking number enables you to track and record conversations (with consent) for quality assurance purpose. However, once you start using the call tracking number and it appears on a lot of advertising you do, it will have to be live/active long after you stop advertising. Some consumers may not respond to your ad immediately and may try to reach you after a few months. And remember to renew so that the number does not go inactive because of payment/credit card failure.
Here are some vendors you can look at, please do your own due diligence – they are not necessarily recommendations or endorsements, and we have no affiliation with them:
Yes, we can mail to lists provided by clients.
Our services include providing mailing list as part of the all-inclusive pricing. And our lists come from top notch providers.
However, there are times when our clients want to use their own in-house mailing lists. They may want to mail to their existing customers, or use a list that they have used in the past that has worked well. Or they may want to add their customers names to the mailing list that we provide.
All the above can be done and there is no extra cost. However, lists have to be provided to us in a spreadsheet format (excel, csv, dbf etc.) – we can not deal with peel and stick labels. Also the formatting of the columns have to be such that name, address, city, state and zip code are in different columns (separate fields).