When you are planning a direct mail marketing project, demographics and counts are the other component that you need to finalize before launching the project. The other part is “design” or the “what” part of the campaign. Demographics is the “who and where” part of the campaign.
Every business has different mail targeting needs. Some may need a neighborhood saturation type mailing (mailing to all) and others may want to target new movers or say to homes with children only. Yet other businesses may want to reach out to other businesses (B2B).
To request a no-obligation demographic and count report (a sort of market research snapshot), feel free to use this link: