Regardless of how long you’ve been in real estate, you know that the only way to build your clientele is exposure. For decades the best way to do this was walking the neighborhood farm knocking on doors and leaving miniature note pads by the door displaying your smiling face. With the advent of social media and Google, the real estate industry has flooded to the web to compete for the first page of search engines. The problem is that page 1 is owned by the giants, Zillow, Realtor.com® and others. The good news is that you can make an impact with your sphere of influence with a newsletter.
Let’s face it, how many potential clients really need to read another post about putting flowers in the front yard for curb appeal or noticing the neighborhood park? While buyers and sellers are certainly concerned about these issues, what will keep them interested long enough to notice your name is relevant content. On social media it’s termed “click-bait,” an interesting title which grabs the reader’s attention and then keeps it with information they can actually use. This is the purpose of a newsletter. By offering your clients and potential clients interesting, relevant content on a regular basis, you can ensure they look forward to hearing from you.
So what type of content?
- Local events
- Travel tips
- Home improvement
- Market information and home price trends
- General interest: recipes, design styles, home automation
The main thing is to keep it balanced between solid information and light, fun stuff. By providing an engaging newsletter, you will build rapport and engagement…in other words, they will remember you. The best newsletter program includes a regular schedule. We understand that this can be time consuming and difficult to find the right articles to include. Fortunately we are experts and can provide you a monthly (or quarterly) newsletter you can send your clients. They will remember you!