1. What is EDDM Mailings?
EDDM (Every Door Direct Mailing) is a USPS program that allows to send mail to addresses in postal routes without the need to actually put an address on the mail piece. Because the mail is not addressed (it just says “To Postal Customer”), we need to mail to the whole postal route. You can exclude businesses, but it is not possible to mail to Homes only (i.e exclude Apartments). All Residential addresses need to be mailed.
2. What are the restrictions of EDDM Mailings?
USPS only allows pieces that exceed certain dimensions (which are defined as ‘flats”) to qualify for EDDM mailings. If you have been doing addressed postcard mailings (saturation or targeted), going for EDDM mailings will involve adjusting the dimensions of the print piece which will involve a higher print cost.
3. What are the advantages of EDDM Mailings?
Compared to a regular saturation postcard mailing, the advantage is that since there is no addressing requirement, there is savings in list and addressing the piece. Also since the mail piece is larger, you may consider this as a plus if you prefer a larger dimension piece
4. What are the limitations of EDDM Mailings?
EDDM can not work for you if your interest is to reach homes only (say home improvement or solar businesses that do not want to mail to apartments) or you prefer to do a targeted mailing (say a dentist wishing to reach homes with children or new movers) or if you need to do a business to business mailing. Also the mailing format is restricted to a “flat” piece.
5. So what is the net net of EDDM mailings?
EDDM mailings allows us to send unaddressed mailings to postal routes within a zip code. This saves money in terms of list and addressing cost. At the same time, due to size and format restrictions the cost goes up on the printing side. If you are interested in reaching out to homes and apartments in the local area, doing a EDDM mailing instead of our standard postcard saturation mailing allows you to mail a larger size piece at a lower cost. However there will be no address on the mail piece.
6. Does MARKOTS do EDDM mailings?
As a print marketing service company, we do provide full-service EDDM service to our clients. That means we help with design (or changes to design, offers, coupons in subsequent mailings), assist you in selection of postal routes (and rotating the routes in subsequent mailings), print the piece and mail it for you as well as pay the postage as a turnkey service. We do not provide a print-only service for EDDM mailings which does not involve start to finish service.
7. How does the pricing work?
We offer 3 different EDDM compliant size options. And we have a simple pricing for minimum 1,000 pcs as well as minimum 4,000 pcs that includes everything including postage. For higher quantities, please contact us for a quote.
|4.25 x 12||6.25 x 11||8.5 x 11|
|1,000 pcs||39 cents||44 cents||49 cents|
|4,000 pcs||34 cents||39 cents||44 cents|
|Higher||Pls request quote||Pls request quote||Pls request quote|
8. How do I get started?
We will work with you to get your design finalized as well as help with postal route selection process. Please contact us on 925-240-0093 or email firstname.lastname@example.org – turnaround times on these projects are normally 3-4 days.